Amika Normcore Signature Shampoo

What It Does

Basic? Sometimes it works for us. Like when it comes to shampoo. So we’ve made our signature formula a cocktail of vitamins and antioxidants that cleanses and hydrates for everyday use and gives hair balance, softness and shine. Bubbly lather leaves hair light and fresh. Super simply. And super well.

How To

Wet hair and massage from roots to ends. Rinse and follow with Normcore Signature Conditioner or Soulfood Nourishing Mask.